West One Shopping Centre occupies three floors of retail outlets above Bond Street tube station, on Oxford Street in London's West End.

The brief : provide a high visibility media campaign, and to sustain all year round advertising - on a very limited budget!

Our strategy response : concentrate media exposure to the 'indigenous' high volume commuter traffic using Bond Street Station. Limited funding meant that imaginative use of media was essential.

tqp negotiated a unique run of 36 poster panels on the exit escalator. Additionally, thirty 4 sheet sites were developed, in the tube station walkways and ticket hall. A two sided 6 sheet programmable LED display was installed, facing commuters as they exit the station. All sites were negotiated with three months free display for West One.

Our media buying more than trebled the value of West One's very limited media budget!

relevant media visibility, maximised