The research program was extended to include ad. awareness, attitude scores, store traffic and media sales performance.

Media strategy was radically modified to include 300 local and national newspapers, and the early adoption of Classic FM Radio. 

Apart from dominant use of commercial airtime on Classic FM, we negotiated live outside broadcasts from new showrooms, including extensive on-air promotion. Moreover, tqp arranged for Multiyork to host Classic FM's 1st birthday party, with live music, in every showroom location across the country.

During our association, Multiyork expanded their showrooms from 15 to 35 locations. Sales turnover increased from £10m to £23m. Our media buying experise secured Multiyork savings of £9.2m, or 60% discount on rate card!

relevant media visibility, maximised