Evesham Technology is a leading supplier of quality built to order PC's for the domestic and business markets. Founded by Richard Austin in 1983 as a direct sales organisation, Evesham had negotiated good media rates, in specialist and mass market consumer publications - refined over many years.

TQP were asked to produce a value critique of Evesham's existing media schedule. Our wide range of media experience helped us bring an objective overview to this task. We isolated significant savings, on two levels. Firstly from media planning via strategic adjustment, secondly by improving existing media buying efficiency. The analysis created sufficient impact for Evesham to appoint us to implement our identified savings and on-going proposals.

Over the first six months of our association we delivered our media savings promise, an additional £800k from the existing (well used) Evesham media schedule.  During the subsequent ten years these savings increased to the staggering figure of £13.5 million!

relevant media visibility, maximised